Intelligencia Limited

Andrew Pearson was born in Pakistan, grew up in Singapore and was educated in England and America. With a degree in psychology from UCLA, Pearson has had a varied career in IT, marketing, social media, esports and entertainment. Pearson is the founder and president of intelligencia, where he has overseen DI, BI, analytics, marketing, social media and AI implementations at casinos and sports books throughout the world. Mr. Pearson is the author of several books about technology in the aviation, gaming, sports betting, and retail industries. In 2017, Pearson published The Predictive Casino, a book about how analytics should be used in the casino industry. This was followed by other books in the predictive series. An avid traveler, Pearson is a sought-after speaker, lecturing on such disparate topics as AI+ML, Customer Experience, analytics, social media and interactivity. If he’s not pounding the pavements of Hollywood, he’s probably meandering through the labyrinthine streets of Hong Kong’s Lang Kwai Fong, or tearing up useless betting slips at Happy Valley (perhaps the most perfectly named racecourse in the world (for some)), or dining at a hawker center in Singapore, or doubling down at the gaming tables in Macau.