Integrated Resort Operations and Marketing

    1. Stream
      Keynote Session
      Integrated Resort Operations & Marketing
    2. Event Type

Integrated Resort Operations and Marketing

2017-05-17, 14:15 - 17:00

The Venetian Macao



14:15 – 14:30

Keynote Address

Paulo Martins Chan, Director, Macao Gaming Inspection and Coordination Bureau (DICJ)


14:45 – 15:45

Gaming & Non-Gaming Convergence; The Future of the Industry

Non-Gaming amenities have evolved to a level of critical importance across the casino industry worldwide. The directive to grow this business in Macau is clear, and the region is already doing a better job of it than perceived. During this session, hear how Macau’s spend per head on non-gaming amenities stacks up against Las Vegas’, and how more mature integrated resort markets have evolved by comparison. Strategies for maximizing non-gaming revenue, including yield management technologies, non-gaming rewards programs, pricing strategies and other operational considerations also will be discussed.



Robert Boughner, Senior Partner, Global Market Advisors, LLC

Steve Gallaway, Managing Partner, Global Market Advisors, LLC

Wilson Lu, Regional Director North Asia, Agilysys, Inc.


15:45 – 16:00

Tea Break


16:00 – 17:00

Future Focus: The Next Generation of Integrated Resorts
Moderated by Andrew Zarnett, Managing Director, Deustche Bank The development of the first integrated resorts (IRs) in Las Vegas was a quantum leap for the gaming industry. They allowed casinos to capture different segments of the market and so much additional revenue that it now surpasses gaming earnings on the Strip. That success drove a focused approach to IR development in Macau and Singapore, but when the model comes to Japan it's likely to shift focus from its predecessors around the world. At this session, learn how the industry is thinking about the continued evolution of integrated resorts; what appeals to governments seeking to increase jobs, tax revenue, tourism and business development; which elements of an IR are most essential; and how new customer segments will be driven.


Moderated by Andrew Zarnett, Managing Director, Deustche Bank

Robert Boughner, Senior Partner, Global Market Advisors, LLC
Lewis Stanton, CEO, Mars World Enterprises, Inc.


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