Global Gaming Expo (G2E) Asia Announces New Pavilion for Nightlife and Entertainment, Partners with Macau International Clubbing Show (MICS)

Global Gaming Expo (G2E) Asia Announces New Pavilion for Nightlife and Entertainment, Partners with Macau International Clubbing Show (MICS)
Pavilion to Showcase the Best in Nightlife and Entertainment Suppliers and Offer One-of-a-Kind Networking Events

Macau—Global Gaming Expo (G2E) Asia, the premier event for the Asian gaming-entertainment industry, organized by Reed Exhibitions and the American Gaming Association (AGA), announced today that it will partner with the Macau International Clubbing Show (MICS) to produce a new MICS Pavilion. This new pavilion will debut at G2E Asia, May 19 to 21, 2015 at the Venetian Macao.

The MICS Pavilion will showcase the latest in entertainment and event management products and trends such as beverages, bar equipment, sound lighting and effects, design, service providers, and new technologies. The pavilion will also be complemented by evening networking events.

"This is the first year G2E Asia is bringing suppliers and high profile brands from the international clubbing scene to the gaming industry,” says Josephine Lee, senior vice president of Reed Exhibitions. “As the Asian gaming industry continues to evolve, visitor per capita spending increases have triggered entertainment growth across the region, making it the ideal time to debut this new feature.”

The nightlife and entertainment segment continues to boom in gaming markets across Asia. In China, the number of bars, nightclubs, karaoke clubs and discos exceeded 200,000 and 6.7 billion USD in revenue in 2013. Similar visitor spending trends have been seen in South Korea, the Philippines, Singapore, Malaysia and Vietnam.

The MICS Pavilion at G2E Asia will meet the demand for casino nightlife and entertainment executives to deliver memorable guest experiences and create world-class integrated resorts.

G2E Asia will return to The Venetian Macao 19-21, May 2015. For further information, visit

Global Gaming Expo Asia (G2E Asia) is the premier Asian trade event and the largest regional sourcing platform for global gaming and entertainment products.
Organized by the American Gaming Association (AGA) and Reed Exhibitions, the event has been held, since its creation in 2007, at the Venetian Hotel in Macau, the fastest growing gaming market in the world. In 2014, more than 95% of the top Asian casino operators were at the show with around 8,233 daily attendees and 160 exhibitors representing more than 80 countries.

About Reed Exhibitions
Reed Exhibitions is the world's leading event’s organizer, including exhibitions, conferences, congresses and meetings. Reed Exhibitions’ portfolio of exhibitions and conferences serves 43 industry sectors across the Americas, Europe, the Middle East, Asia Pacific and Africa. Reed Exhibitions has 3,700 employees worldwide. In 2014, Reed Exhibitions brought together over seven million event participants from around the world.

About the American Gaming Association
The American Gaming Association (AGA) is the national trade association for the commercial casino industry. In addition to representing the interests of its members on federal legislative and regulatory issues, the AGA serves as a clearinghouse for information, develops educational and advocacy programs, and provides leadership on industry-related issues of public concern.

About MICS
Starting in 2010, MICS was a unique concept dedicated to nightlife industry: a specific tradeshow for clubs and all nightlife networking stakeholders. Taking place at the Grimaldi Forum in Monaco, MICS Monaco just celebrates its 5th anniversary on 12, 13 and 14th of November 2014. 10,000 visitors from all over Europe attend the event yearly to discover new products and trends from 150 exhibitors. MICS concept will be now replicated in Asia and Europe: November in Monaco and May in Macau.

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