G2E Asia 2016 Promises Latest Innovations, New Market Trends and Expert Industry Analysis

Macau - Global Gaming Expo Asia (G2E Asia), the leading one-stop sourcing platform of gaming and entertainment products to casino operators in Asia, this year marks 10 successful years. Thanks to its consistency in providing a cost-effective way for suppliers to showcase new products, meet qualified buyers and establish new contacts, the event continues to thrive as the preferred gaming industry show. Every year, over 95% of Asian casino operators attend G2E Asia to network and conduct business.
"Our successful decade in Macau demonstrates the extent to which ambitious businesses in the world of global gaming and entertainment trust G2E Asia to help them connect to new opportunities, explore fresh innovations, and conduct peer-to-peer exchange.  The show continues to evolve, according to the changing rhythms of the industry, which is why it remains so relevant, and why the gaming and entertainment industry, throughout Asia, trusts G2E Asia as the right exhibition platform via which to drive business forward," said Josephine Lee, Executive Vice President of Reed Exhibitions Greater China, organizers of G2E Asia.
“G2E serves as a powerful showcase for a comprehensive range of solutions, and a place where suppliers can effect high impact launches of new offerings,” continued Ms. Lee.  “That’s why we have developed a track record of sustained and significant growth over the last decade. Today, G2E Asia is three times bigger an event than when it was launched in 2007.  More than that, as we mark the show’s 10-year anniversary, we are proud to confirm that the number of visitors to the show has skyrocketed by 230% since its launch.”


LEADING INDUSTRY PLAYERS TRUST G2E ASIA TO DELIVER VALUE
Many of the most influential suppliers in gaming and entertainment trust G2E Asia.  A decade of growth in Macau and across Asia is exemplified by the fact that this year the show will host 180 exhibitors, 25% of them new - with 80% coming from outside Macau.  The hike in numbers continues last year’s record-breaking statistics, where 9,867 visitors from 79 countries and regions, along with 161 exhibiting companies, many of them industry leaders, joined the show.  A total of 6,891 of those came from outside Macau, 20% more than in 2014.


KEEPING PACE WITH FAST-CHANGING INDUSTRY TRENDS TO MEET MARKET NEEDS
G2E Asia continues to grow its footprint by expanding its portfolio of offerings. The iGaming Zone at G2E Asia 2016 is a timely, efficient channel for iGaming suppliers to gain market access, network with the growing iGaming community and learn how to better leverage digital opportunities. This fast-growing segment will see more than double the number of exhibitors join than in 2015. Fifty percent of these will be new companies. 
Riding the wave of its 2015 success, and with emerging mega-projects of integrated resorts, hotels and casinos in Asia and Macau, the G2E Asia IT & Business Solutions One2One Event is a unique initiative designed to meet the needs of forward-looking casino operators to improve operational efficiency and enhance customer experience.
The Macau Pavilion, a showcase of the very best in gaming and entertainment that the SAR has to offer, will be an additional highlight on the G2E Asia show floor.  This gateway to Macau will facilitate the development of inbound and outbound business opportunities.

 

DIVERSE SHOW OFFERINGS & DRIVING TRANSFORMATION IN CHALLENGING MARKET
The G2E Asia offerings extend well beyond the exhibition floor and its new products and services.  The Asia Gaming White Paper to be presented during the event will deepen industry understanding of gaming trends, casino operations, player profiles and behaviours, as well as projections of future trends for casinos in major Asia-Pacific markets.
The Macau Retail Summit, a complementary event to the show, will focus on creating the ideal customer service experience.  The Summit will also focus on technological solutions to support next-generation retail and examine the ways in which the customer experience can be enhanced.
 A particularly uplifting part of the G2E Asia 2016 programme will be the Asia Gaming Awards (AGAwards). Co-organized by Asia Gaming Brief and G2E Asia, and co-produced by the Innovation Group, the awards recognizes operators, regulators, suppliers and service providers for outstanding contributions to the industry.  The AGAwards will also select 18 high potential young Asian gaming executives for their talent and potential to mould the industry in the coming years.  This investment in the local community is part of G2E Asia’s commitment to effect true and substantive corporate social responsibility initiatives.
The All Asia Dealers Championship, co-organized by Asia Gaming Brief and G2E Asia, will bring together operators, regulators, suppliers, government bureaus, institutions and organizations from across the region to celebrate dealers’ skills and achievements.
G2E Asia 2016 will continue to be a one-stop sourcing platform for forward-looking casino operators and entertainment decision makers in Asia to discover comprehensive ranges of new products and services, network with industry-leading manufacturers, and learn about upcoming industry trends.

 

ABOUT G2E ASIA
G2E Asia is the international gaming trade show and conference for the Asian gaming industry. Organized by the American Gaming Association (AGA) and Reed Exhibition, G2E Asia made its debut in 2007, defining itself as the preeminent show for the Asian gaming-entertainment industry.


About the American Gaming Association
The American Gaming Association is the premier national trade group representing the $240 billion U.S. casino industry, which supports 1.7 million jobs in 40 states.  AGA members include commercial and tribal casino operators, suppliers and other entities affiliated with the gaming industry.  It is the mission of the AGA to be the single most effective champion of the industry, relentlessly protecting against harmful and often misinformed public policies, and paving a path for growth, innovation and reinvestment.

 

About Reed Exhibitions
Reed Exhibitions is the world’s leading events organizer, with over 500 events in 43 countries. In 2014 Reed brought together over seven million event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organized by 41 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of the RELX Group plc, a world-leading provider of information solutions for professional customers across industries.

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