Jens Halle is the managing director of Austrian Gaming Industries GmbH (Novomatic Group of Companies). He first entered the industry in May 1988 as a sales manager with German games producer TH Bergmann GmbH & Co., later joining Bally Technologies. As managing director at Novomatic, Halle is responsible for the development of new products to suit the changing market needs of the casino industry and to direct the company’s international marketing division. Halle studied at the University of Hamburg in Germany.