Gavin Isaacs joined Shuffle Master as chief executive officer in April 2011. Isaacs brings more than 12 years of gaming industry experience to the position, including senior roles with worldwide gaming technology companies. Most recently, he served as executive vice president and chief operating officer of Bally Technologies where he was responsible for the company's worldwide game sales and operations business, including sales, marketing, product management, product development, manufacturing and customer support. He previously held several senior roles at Aristocrat Leisure Limited, including head of global marketing and business development at their corporate office in Australia, managing director of their European subsidiary and president of Aristocrat Americas. Isaacs is a former partner with the Australian law firm Phillips Fox and currently serves as president of the International Association of Gaming Advisors (IAGA).